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About Ben Jacobson

A content marketing services professional since 2001, Ben Jacobson serves as Operations Director of Managed for Mimi and Co-Director of its parent organization Action Packed Media. To see Ben's LinkedIn profile, click here.

Author Archive | Ben Jacobson

4 brand blogging pitfalls to avoid like the plague

You might be doing everything else right on your blog, but if you make these mistakes, none of your good work will matter. Don’t undermine your brand’s credibility with these blogging snafus. Since long before we launched the Managed for Mimi content marketing service in the summer of 2011, we’ve been major champions of blogging [...]

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3 blogging principles for content marketing mastery

Let’s take a realistic look at some blogging musts that can help you to increase your readership and boost the value of your brand. Brand blogging is easy, right? Just write, post, and go viral! If it were only so simple. The harsh reality is that quality blogging for content marketing takes a lot of [...]

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Newsletters and blog content – a match made in heaven

When managed with synergy potential in mind, brand blogs and marketing emails can work together to generate and nurture business leads for awesome results. Blogs and e-newsletters are both essential components to branding online. But when put together, the whole is greater than the sum of its parts, and the potential is virtually limitless. As search [...]

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The true ROI of content and social marketing

Publishing branded content and sharing it via social networks makes a lot of sense, but does it actually bring in revenues? Love it or hate it, welcome to the golden age of inbound marketing, social marketing and content marketing. According to an annual study by the Content Marketing Institute, a pioneer in the growing field, [...]

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Killer tactics and best practices to keep your subscriber list growing

A sizable list of opt-in email addresses is the gold standard for email marketing. People who chose to sign up for your list are most likely to visit your website, to trust your brand, and ultimately to convert. They were on the hunt for something when they found you, and they told you that they want to stay in the loop.

So how do you build a robust list of past customers and potential future customer leads who are willing to hand over the keys to their precious inboxes?

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Why branding with an official blog is a must

When used right, corporate blogs are tools that can yield huge impact. It can be argued that all digital marketing tactics are essentially employed with specific goals in mind: to increase visibility online, to promote brand awareness among the general public and to capture sales leads.

And it can be argued that no inbound marketing activity offers a higher yield in these regards as brand blogging.

Yes, it’s true that many brands don’t have the expertise, prioritized resources, sustainable creativity or dedication to market themselves effectively via articles over time. But that just makes for opportunities that the rest of us can make the most of! Here’s why.

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