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About Hadassah Levy

Guest post contributor Hadassah Levy specializes in social media, SEO and content writing at i-Point Media Group, a full-service web design, development and marketing firm.

Author Archive | Hadassah Levy

Using metrics to inform agile email marketing

Sending emails is one thing, but sending emails that your subscriber community looks forward to receiving, reading and clicking on is another. It’s time to start thinking about your email marketing with agility. Paying attention to your email newsletter’s subscriber activity metrics means establishing a feedback loop that yields a wealth of actionable email optimization opportunities. [...]

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Why email marketing metrics should matter even to newbies

Don’t “spray and pray” when you can actually see what’s working and what isn’t Email newsletters allow you to transform chance encounters with your website into ongoing relationships. You don’t want to squander this opportunity by ignoring the impact statistics that are at your fingertips. Methodical experimentation is key here, from the very start. Using [...]

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