Sending emails is one thing, but sending emails that your subscriber community looks forward to receiving, reading and clicking on is another. It’s time to start thinking about your email marketing with agility. Paying attention to your email newsletter’s subscriber activity metrics means establishing a feedback loop that yields a wealth of actionable email optimization opportunities. [...]
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Categories Agile Marketing, Best Practices, Campaign Life Cycle, Content Marketing, Content Strategy, Email Marketing, Stats and Metrics
Categories Agile Marketing, Content Marketing, Content Strategy, Cross Channel Marketing, Social Media, Stats and Metrics
Publishing branded content and sharing it via social networks makes a lot of sense, but does it actually bring in revenues? Love it or hate it, welcome to the golden age of inbound marketing, social marketing and content marketing. According to an annual study by the Content Marketing Institute, a pioneer in the growing field, [...]
Do you have a smartphone? What brand? Is it the first phone you’ve bought from that company? For those of you who are on, say, your fourth (or fifth?) iPhone, you are holding in your hand a case study in brand loyalty.
What is it about Apple that keeps you coming back over and over? What inspires brand loyalty – and can it be bottled?
Categories Agile Marketing, Best Practices, Brand Blogging, Brand Voice, Content Marketing, Content Strategy, Cross Channel Marketing
The reports of brand blogging’s death have been greatly exaggerated. Despite the research indicating that Fortune 500 and other fast growing companies are less involved with corporate blogging than they used to be, there is a mountain of evidence indicating that blogging remains a potent online branding tool for small and medium companies that are agile and dynamic.
Categories Agile Marketing, Best Practices, Brand Voice, Campaign Life Cycle, Email Marketing
Email marketing is fairly simple, right? A blurb, a photo, a clever quote and then, BAM, customers! Well, there’s a bit more to it than that. It takes some careful planning to execute a great email marketing campaign. At Managed for Mimi, we start with these three fundamental steps in our pursuit of email marketing awesomeness. Follow our lead, and you’ll be well on your way to building your strategy.
Categories Agile Marketing, Brand Blogging, Branding, Campaign Life Cycle, Content Marketing, Cross Channel Marketing, Email Marketing, Lead Generation, Social Media
Let’s say you’ve been heeding all of the expert advice out there, and you are wisely pursuing an inbound marketing strategy, finding your own a cost-effective ways to build brand awareness, generate leads and conduct direct sales. You have all the key pieces in place: Twitter, Facebook, a blog, a website and email marketing, which often takes the form of an e-newsletter.
You know what the end result looks like, whether you are selling a product, offering a service, or looking for donations to your cause. With so many pieces to the puzzle, how does email marketing work in tandem with everything else as a component of into your long-term strategy, during its various life cycle phases?
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...the affordable, risk-free and easy turnkey solution for your brand’s content marketing needs. With personal attention from our skilled email marketing and brand blogging maestros, Managed for Mimi is available in a variety of managed service subscription plans to suit your budget and promotional strategies.
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