You might be doing everything else right on your blog, but if you make these mistakes, none of your good work will matter. Don’t undermine your brand’s credibility with these blogging snafus. Since long before we launched the Managed for Mimi content marketing service in the summer of 2011, we’ve been major champions of blogging [...]
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Categories Best Practices, Brand Blogging, Branding, Content Marketing, Content Strategy
Categories Best Practices, Brand Blogging, Brand Voice, Content Marketing, Content Strategy, Cross Channel Marketing, Uncategorized
Let’s take a realistic look at some blogging musts that can help you to increase your readership and boost the value of your brand. Brand blogging is easy, right? Just write, post, and go viral! If it were only so simple. The harsh reality is that quality blogging for content marketing takes a lot of [...]
Categories Brand Blogging, Content Marketing, Content Strategy, Cross Channel Marketing, Email Marketing, Lead Generation, Uncategorized
When managed with synergy potential in mind, brand blogs and marketing emails can work together to generate and nurture business leads for awesome results. Blogs and e-newsletters are both essential components to branding online. But when put together, the whole is greater than the sum of its parts, and the potential is virtually limitless. As search [...]
Categories Best Practices, Brand Blogging, Brand Voice, Campaign Life Cycle, Content Marketing, Content Strategy, Cross Channel Marketing, Lead Generation
When used right, corporate blogs are tools that can yield huge impact. It can be argued that all digital marketing tactics are essentially employed with specific goals in mind: to increase visibility online, to promote brand awareness among the general public and to capture sales leads.
And it can be argued that no inbound marketing activity offers a higher yield in these regards as brand blogging.
Yes, it’s true that many brands don’t have the expertise, prioritized resources, sustainable creativity or dedication to market themselves effectively via articles over time. But that just makes for opportunities that the rest of us can make the most of! Here’s why.
Categories Agile Marketing, Best Practices, Brand Blogging, Brand Voice, Content Marketing, Content Strategy, Cross Channel Marketing
The reports of brand blogging’s death have been greatly exaggerated. Despite the research indicating that Fortune 500 and other fast growing companies are less involved with corporate blogging than they used to be, there is a mountain of evidence indicating that blogging remains a potent online branding tool for small and medium companies that are agile and dynamic.
Categories Agile Marketing, Brand Blogging, Branding, Campaign Life Cycle, Content Marketing, Cross Channel Marketing, Email Marketing, Lead Generation, Social Media
Let’s say you’ve been heeding all of the expert advice out there, and you are wisely pursuing an inbound marketing strategy, finding your own a cost-effective ways to build brand awareness, generate leads and conduct direct sales. You have all the key pieces in place: Twitter, Facebook, a blog, a website and email marketing, which often takes the form of an e-newsletter.
You know what the end result looks like, whether you are selling a product, offering a service, or looking for donations to your cause. With so many pieces to the puzzle, how does email marketing work in tandem with everything else as a component of into your long-term strategy, during its various life cycle phases?
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