You've entered a world of content marketing awesomeness.
You might be doing everything else right on your blog, but if you make these mistakes, none of your good work will matter. Don’t undermine your brand’s credibility with these blogging snafus. Since long before we launched the Managed for Mimi content marketing service in the summer of 2011, we’ve been major champions of blogging [...]
Nowadays, everyone seems to be all worked up about marketing via mobile devices. We’re spending more and more time digesting messages via our portable gadgets, which are in turn becoming more and more powerful, so this is the logical next frontier for content marketing.
Sure, there’s plenty of talk about potential solutions for agile SMS marketing, app-based marketing and the like, but those initiatives are in their infancy. The fact is, smartphones have already taken over the cellphone market, which means that today people are emailing and browsing the web on devices that don’t have the display and processing capabilities found in computers.
Over a quarter of all emails are already opened via tablets and smartphones. So if your email marketing and article marketing is not optimized for mobile displays, you’re missing out on big opportunities. It’s that simple.
A sizable list of opt-in email addresses is the gold standard for email marketing. People who chose to sign up for your list are most likely to visit your website, to trust your brand, and ultimately to convert. They were on the hunt for something when they found you, and they told you that they want to stay in the loop.
So how do you build a robust list of past customers and potential future customer leads who are willing to hand over the keys to their precious inboxes?
Do you have a smartphone? What brand? Is it the first phone you’ve bought from that company? For those of you who are on, say, your fourth (or fifth?) iPhone, you are holding in your hand a case study in brand loyalty.
What is it about Apple that keeps you coming back over and over? What inspires brand loyalty – and can it be bottled?
Let’s say you’ve been heeding all of the expert advice out there, and you are wisely pursuing an inbound marketing strategy, finding your own a cost-effective ways to build brand awareness, generate leads and conduct direct sales. You have all the key pieces in place: Twitter, Facebook, a blog, a website and email marketing, which often takes the form of an e-newsletter.
You know what the end result looks like, whether you are selling a product, offering a service, or looking for donations to your cause. With so many pieces to the puzzle, how does email marketing work in tandem with everything else as a component of into your long-term strategy, during its various life cycle phases?
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