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Using metrics to inform agile email marketing

Sending emails is one thing, but sending emails that your subscriber community looks forward to receiving, reading and clicking on is another. It’s time to start thinking about your email marketing with agility. Paying attention to your email newsletter’s subscriber activity metrics means establishing a feedback loop that yields a wealth of actionable email optimization opportunities. [...]

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Why email marketing metrics should matter even to newbies

Don’t “spray and pray” when you can actually see what’s working and what isn’t Email newsletters allow you to transform chance encounters with your website into ongoing relationships. You don’t want to squander this opportunity by ignoring the impact statistics that are at your fingertips. Methodical experimentation is key here, from the very start. Using [...]

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Killer tactics and best practices to keep your subscriber list growing

A sizable list of opt-in email addresses is the gold standard for email marketing. People who chose to sign up for your list are most likely to visit your website, to trust your brand, and ultimately to convert. They were on the hunt for something when they found you, and they told you that they want to stay in the loop.

So how do you build a robust list of past customers and potential future customer leads who are willing to hand over the keys to their precious inboxes?

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Why branding with an official blog is a must

When used right, corporate blogs are tools that can yield huge impact. It can be argued that all digital marketing tactics are essentially employed with specific goals in mind: to increase visibility online, to promote brand awareness among the general public and to capture sales leads.

And it can be argued that no inbound marketing activity offers a higher yield in these regards as brand blogging.

Yes, it’s true that many brands don’t have the expertise, prioritized resources, sustainable creativity or dedication to market themselves effectively via articles over time. But that just makes for opportunities that the rest of us can make the most of! Here’s why.

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Write great subject lines

Every email that lands in your inbox passes through the black box that is your spam filter. You’ve probably noticed over the years that less and less spam gets into your inbox. That’s because spam filters have gotten more aggressive at stopping the junk from getting through. But occasionally, “real” emails get caught by the filter too. But even once an email is sitting there, ready to be noticed and read, subscribers might or might not take note, which is why setting the right tone for engagement is so important.

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Keep ‘em clicking

You’ve launched your email marketing campaign. You have your strategies and goals, your sign-up form is perfect, and your list is growing. Be sure to take a look at your statistics. Are your readers opening your emails? We’ll let you in on a few trade secrets that we use at Managed for Mimi.

Many businesses find that new subscribers open email at a higher rate than longer-term subscribers. New subscribers have recently signed up and are simply more excited to see what you have to offer. However, new subscribers are also more likely to unsubscribe. Keep them on your list and more importantly, keep them interested. Keep them opening your emails by providing incentives to click – as in, content that’s actually valuable, or special offers. Must most importantly, put yourselves in their shoes and take a look at what they’re seeing.

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