Let’s take a realistic look at some blogging musts that can help you to increase your readership and boost the value of your brand. Brand blogging is easy, right? Just write, post, and go viral! If it were only so simple. The harsh reality is that quality blogging for content marketing takes a lot of [...]
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Categories Best Practices, Brand Blogging, Brand Voice, Content Marketing, Content Strategy, Cross Channel Marketing, Uncategorized
Categories Brand Blogging, Content Marketing, Content Strategy, Cross Channel Marketing, Email Marketing, Lead Generation, Uncategorized
When managed with synergy potential in mind, brand blogs and marketing emails can work together to generate and nurture business leads for awesome results. Blogs and e-newsletters are both essential components to branding online. But when put together, the whole is greater than the sum of its parts, and the potential is virtually limitless. As search [...]
Categories Agile Marketing, Content Marketing, Content Strategy, Cross Channel Marketing, Social Media, Stats and Metrics
Publishing branded content and sharing it via social networks makes a lot of sense, but does it actually bring in revenues? Love it or hate it, welcome to the golden age of inbound marketing, social marketing and content marketing. According to an annual study by the Content Marketing Institute, a pioneer in the growing field, [...]
Categories Best Practices, Branding, Campaign Life Cycle, Cross Channel Marketing, Email Marketing, Lead Generation, Social Media
A sizable list of opt-in email addresses is the gold standard for email marketing. People who chose to sign up for your list are most likely to visit your website, to trust your brand, and ultimately to convert. They were on the hunt for something when they found you, and they told you that they want to stay in the loop.
So how do you build a robust list of past customers and potential future customer leads who are willing to hand over the keys to their precious inboxes?
Categories Best Practices, Brand Blogging, Brand Voice, Campaign Life Cycle, Content Marketing, Content Strategy, Cross Channel Marketing, Lead Generation
When used right, corporate blogs are tools that can yield huge impact. It can be argued that all digital marketing tactics are essentially employed with specific goals in mind: to increase visibility online, to promote brand awareness among the general public and to capture sales leads.
And it can be argued that no inbound marketing activity offers a higher yield in these regards as brand blogging.
Yes, it’s true that many brands don’t have the expertise, prioritized resources, sustainable creativity or dedication to market themselves effectively via articles over time. But that just makes for opportunities that the rest of us can make the most of! Here’s why.
Categories Agile Marketing, Best Practices, Brand Blogging, Brand Voice, Content Marketing, Content Strategy, Cross Channel Marketing
The reports of brand blogging’s death have been greatly exaggerated. Despite the research indicating that Fortune 500 and other fast growing companies are less involved with corporate blogging than they used to be, there is a mountain of evidence indicating that blogging remains a potent online branding tool for small and medium companies that are agile and dynamic.
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