Sending emails is one thing, but sending emails that your subscriber community looks forward to receiving, reading and clicking on is another. It’s time to start thinking about your email marketing with agility. Paying attention to your email newsletter’s subscriber activity metrics means establishing a feedback loop that yields a wealth of actionable email optimization opportunities. [...]
Archive | Email Marketing RSS feed for this section
Categories Agile Marketing, Best Practices, Campaign Life Cycle, Content Marketing, Content Strategy, Email Marketing, Stats and Metrics
Categories Brand Blogging, Content Marketing, Content Strategy, Cross Channel Marketing, Email Marketing, Lead Generation, Uncategorized
When managed with synergy potential in mind, brand blogs and marketing emails can work together to generate and nurture business leads for awesome results. Blogs and e-newsletters are both essential components to branding online. But when put together, the whole is greater than the sum of its parts, and the potential is virtually limitless. As search [...]
Categories Best Practices, Campaign Life Cycle, Email Marketing, Stats and Metrics
Don’t “spray and pray” when you can actually see what’s working and what isn’t Email newsletters allow you to transform chance encounters with your website into ongoing relationships. You don’t want to squander this opportunity by ignoring the impact statistics that are at your fingertips. Methodical experimentation is key here, from the very start. Using [...]
Nowadays, everyone seems to be all worked up about marketing via mobile devices. We’re spending more and more time digesting messages via our portable gadgets, which are in turn becoming more and more powerful, so this is the logical next frontier for content marketing.
Sure, there’s plenty of talk about potential solutions for agile SMS marketing, app-based marketing and the like, but those initiatives are in their infancy. The fact is, smartphones have already taken over the cellphone market, which means that today people are emailing and browsing the web on devices that don’t have the display and processing capabilities found in computers.
Over a quarter of all emails are already opened via tablets and smartphones. So if your email marketing and article marketing is not optimized for mobile displays, you’re missing out on big opportunities. It’s that simple.
Categories Best Practices, Branding, Campaign Life Cycle, Cross Channel Marketing, Email Marketing, Lead Generation, Social Media
A sizable list of opt-in email addresses is the gold standard for email marketing. People who chose to sign up for your list are most likely to visit your website, to trust your brand, and ultimately to convert. They were on the hunt for something when they found you, and they told you that they want to stay in the loop.
So how do you build a robust list of past customers and potential future customer leads who are willing to hand over the keys to their precious inboxes?
Categories Best Practices, Content Strategy, Email Marketing, Lead Generation, Stats and Metrics
The good folks at Mad Mimi designed their site to help you succeed. One great resource is the statistics module. You should use your stats to fine-tune your campaigns — from the way you collect emails, to segmenting your lists, to increasing your social network shares.
Email metrics is a huge topic, and this email is the first in a series. If you are a statistics newbie today, we’ll make you into an expert by the time we’re done.
Managed for Mimi is
...the affordable, risk-free and easy turnkey solution for your brand’s content marketing needs. With personal attention from our skilled email marketing and brand blogging maestros, Managed for Mimi is available in a variety of managed service subscription plans to suit your budget and promotional strategies.
Join our mailing list to receive free inbound marketing tips!
Like Us on Facebook
Follow @managedformimi on Twitter