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Newsletters and blog content – a match made in heaven

When managed with synergy potential in mind, brand blogs and marketing emails can work together to generate and nurture business leads for awesome results. Blogs and e-newsletters are both essential components to branding online. But when put together, the whole is greater than the sum of its parts, and the potential is virtually limitless. As search [...]

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Killer tactics and best practices to keep your subscriber list growing

A sizable list of opt-in email addresses is the gold standard for email marketing. People who chose to sign up for your list are most likely to visit your website, to trust your brand, and ultimately to convert. They were on the hunt for something when they found you, and they told you that they want to stay in the loop.

So how do you build a robust list of past customers and potential future customer leads who are willing to hand over the keys to their precious inboxes?

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Get to know Mad Mimi’s email metrics modules

The good folks at Mad Mimi designed their site to help you succeed. One great resource is the statistics module. You should use your stats to fine-tune your campaigns — from the way you collect emails, to segmenting your lists, to increasing your social network shares.

Email metrics is a huge topic, and this email is the first in a series. If you are a statistics newbie today, we’ll make you into an expert by the time we’re done.

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Why branding with an official blog is a must

When used right, corporate blogs are tools that can yield huge impact. It can be argued that all digital marketing tactics are essentially employed with specific goals in mind: to increase visibility online, to promote brand awareness among the general public and to capture sales leads.

And it can be argued that no inbound marketing activity offers a higher yield in these regards as brand blogging.

Yes, it’s true that many brands don’t have the expertise, prioritized resources, sustainable creativity or dedication to market themselves effectively via articles over time. But that just makes for opportunities that the rest of us can make the most of! Here’s why.

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Keep ‘em clicking

You’ve launched your email marketing campaign. You have your strategies and goals, your sign-up form is perfect, and your list is growing. Be sure to take a look at your statistics. Are your readers opening your emails? We’ll let you in on a few trade secrets that we use at Managed for Mimi.

Many businesses find that new subscribers open email at a higher rate than longer-term subscribers. New subscribers have recently signed up and are simply more excited to see what you have to offer. However, new subscribers are also more likely to unsubscribe. Keep them on your list and more importantly, keep them interested. Keep them opening your emails by providing incentives to click – as in, content that’s actually valuable, or special offers. Must most importantly, put yourselves in their shoes and take a look at what they’re seeing.

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Fitting email into the inbound marketing puzzle

Let’s say you’ve been heeding all of the expert advice out there, and you are wisely pursuing an inbound marketing strategy, finding your own a cost-effective ways to build brand awareness, generate leads and conduct direct sales. You have all the key pieces in place: Twitter, Facebook, a blog, a website and email marketing, which often takes the form of an e-newsletter.

You know what the end result looks like, whether you are selling a product, offering a service, or looking for donations to your cause. With so many pieces to the puzzle, how does email marketing work in tandem with everything else as a component of into your long-term strategy, during its various life cycle phases?

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