Sending emails is one thing, but sending emails that your subscriber community looks forward to receiving, reading and clicking on is another. It’s time to start thinking about your email marketing with agility. Paying attention to your email newsletter’s subscriber activity metrics means establishing a feedback loop that yields a wealth of actionable email optimization opportunities. [...]
Archive | Stats and Metrics RSS feed for this section
Categories Agile Marketing, Best Practices, Campaign Life Cycle, Content Marketing, Content Strategy, Email Marketing, Stats and Metrics
Categories Agile Marketing, Content Marketing, Content Strategy, Cross Channel Marketing, Social Media, Stats and Metrics
Publishing branded content and sharing it via social networks makes a lot of sense, but does it actually bring in revenues? Love it or hate it, welcome to the golden age of inbound marketing, social marketing and content marketing. According to an annual study by the Content Marketing Institute, a pioneer in the growing field, [...]
Categories Best Practices, Campaign Life Cycle, Email Marketing, Stats and Metrics
Don’t “spray and pray” when you can actually see what’s working and what isn’t Email newsletters allow you to transform chance encounters with your website into ongoing relationships. You don’t want to squander this opportunity by ignoring the impact statistics that are at your fingertips. Methodical experimentation is key here, from the very start. Using [...]
Categories Best Practices, Content Strategy, Email Marketing, Lead Generation, Stats and Metrics
The good folks at Mad Mimi designed their site to help you succeed. One great resource is the statistics module. You should use your stats to fine-tune your campaigns — from the way you collect emails, to segmenting your lists, to increasing your social network shares.
Email metrics is a huge topic, and this email is the first in a series. If you are a statistics newbie today, we’ll make you into an expert by the time we’re done.
Managed for Mimi is
...the affordable, risk-free and easy turnkey solution for your brand’s content marketing needs. With personal attention from our skilled email marketing and brand blogging maestros, Managed for Mimi is available in a variety of managed service subscription plans to suit your budget and promotional strategies.
Join our mailing list to receive free inbound marketing tips!
Like Us on Facebook
Follow @managedformimi on Twitter