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Using metrics to inform agile email marketing

Sending emails is one thing, but sending emails that your subscriber community looks forward to receiving, reading and clicking on is another. It’s time to start thinking about your email marketing with agility. Paying attention to your email newsletter’s subscriber activity metrics means establishing a feedback loop that yields a wealth of actionable email optimization opportunities. [...]

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The true ROI of content and social marketing

Publishing branded content and sharing it via social networks makes a lot of sense, but does it actually bring in revenues? Love it or hate it, welcome to the golden age of inbound marketing, social marketing and content marketing. According to an annual study by the Content Marketing Institute, a pioneer in the growing field, [...]

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Why email marketing metrics should matter even to newbies

Don’t “spray and pray” when you can actually see what’s working and what isn’t Email newsletters allow you to transform chance encounters with your website into ongoing relationships. You don’t want to squander this opportunity by ignoring the impact statistics that are at your fingertips. Methodical experimentation is key here, from the very start. Using [...]

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Get to know Mad Mimi’s email metrics modules

The good folks at Mad Mimi designed their site to help you succeed. One great resource is the statistics module. You should use your stats to fine-tune your campaigns — from the way you collect emails, to segmenting your lists, to increasing your social network shares.

Email metrics is a huge topic, and this email is the first in a series. If you are a statistics newbie today, we’ll make you into an expert by the time we’re done.

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