You've entered a world of content marketing awesomeness.

Harnessing the power of mobile for content marketing on all screens

Nowadays, everyone seems to be all worked up about marketing via mobile devices. We’re spending more and more time digesting messages via our portable gadgets, which are in turn becoming more and more powerful, so this is the logical next frontier for content marketing.

Sure, there’s plenty of talk about potential solutions for agile SMS marketing, app-based marketing and the like, but those initiatives are in their infancy. The fact is, smartphones have already taken over the cellphone market, which means that today people are emailing and browsing the web on devices that don’t have the display and processing capabilities found in computers.

Over a quarter of all emails are already opened via tablets and smartphones. So if your email marketing and article marketing is not optimized for mobile displays, you’re missing out on big opportunities. It’s that simple.

Read Full Story · Comments { 0 }fasjdfajffjkfjk

Killer tactics and best practices to keep your subscriber list growing

A sizable list of opt-in email addresses is the gold standard for email marketing. People who chose to sign up for your list are most likely to visit your website, to trust your brand, and ultimately to convert. They were on the hunt for something when they found you, and they told you that they want to stay in the loop.

So how do you build a robust list of past customers and potential future customer leads who are willing to hand over the keys to their precious inboxes?

Read Full Story · Comments { 0 }fasjdfajffjkfjk

Get to know Mad Mimi’s email metrics modules

The good folks at Mad Mimi designed their site to help you succeed. One great resource is the statistics module. You should use your stats to fine-tune your campaigns — from the way you collect emails, to segmenting your lists, to increasing your social network shares.

Email metrics is a huge topic, and this email is the first in a series. If you are a statistics newbie today, we’ll make you into an expert by the time we’re done.

Read Full Story · Comments { 0 }fasjdfajffjkfjk

How to use inbound marketing as a tool for brand loyalty

Do you have a smartphone? What brand? Is it the first phone you’ve bought from that company? For those of you who are on, say, your fourth (or fifth?) iPhone, you are holding in your hand a case study in brand loyalty.

What is it about Apple that keeps you coming back over and over? What inspires brand loyalty – and can it be bottled?

Read Full Story · Comments { 0 }fasjdfajffjkfjk

Why branding with an official blog is a must

When used right, corporate blogs are tools that can yield huge impact. It can be argued that all digital marketing tactics are essentially employed with specific goals in mind: to increase visibility online, to promote brand awareness among the general public and to capture sales leads.

And it can be argued that no inbound marketing activity offers a higher yield in these regards as brand blogging.

Yes, it’s true that many brands don’t have the expertise, prioritized resources, sustainable creativity or dedication to market themselves effectively via articles over time. But that just makes for opportunities that the rest of us can make the most of! Here’s why.

Read Full Story · Comments { 0 }fasjdfajffjkfjk

Brand blogging is alive and well, offering unparalleled impact

The reports of brand blogging’s death have been greatly exaggerated. Despite the research indicating that Fortune 500 and other fast growing companies are less involved with corporate blogging than they used to be, there is a mountain of evidence indicating that blogging remains a potent online branding tool for small and medium companies that are agile and dynamic.

Read Full Story · Comments { 0 }fasjdfajffjkfjk