Nowadays, everyone seems to be all worked up about marketing via mobile devices. We’re spending more and more time digesting messages via our portable gadgets, which are in turn becoming more and more powerful, so this is the logical next frontier for content marketing.
Sure, there’s plenty of talk about potential solutions for agile SMS marketing, app-based marketing and the like, but those initiatives are in their infancy. The fact is, smartphones have already taken over the cellphone market, which means that today people are emailing and browsing the web on devices that don’t have the display and processing capabilities found in computers.
Over a quarter of all emails are already opened via tablets and smartphones. So if your email marketing and article marketing is not optimized for mobile displays, you’re missing out on big opportunities. It’s that simple.